About American Insurance Agency
Family-Owned, Florida for Over Three Decades
American Insurance Agency is a leading Florida insurance agency based in Sunrise, FL. We represent many of the nation’s top-rated insurance carriers—offering you the best insurance coverage, competitive rates, and personal service across the Sunshine State.
As your independent insurance agency in Sunrise, FL, we believe insurance should be personal and proactive. We work directly with every client to understand your real insurance needs—whether you’re protecting a home, car, business, or family. Our goal is to create a complete insurance portfolio, custom-tailored to your risks and lifestyle, and to provide fast, helpful support for claims, billing, and policy changes.
Our commitment:
- Personal attention from experienced Florida insurance professionals
- One-on-one service for every homeowner, driver, or business owner
- Clear explanations so you always understand your policy and options
- Coverage designed for your budget and life in Florida
Our Mission
Protecting Florida families and businesses with tailored insurance coverage, statewide expertise, and real service—so you always have peace of mind.
Meet the Founder
American Insurance Agency was founded by Robert (Rob) H. Bell Jr., who has led our team as principal agent. With decades of experience as a trusted Florida insurance advisor, Rob believes in honest guidance, transparency, and putting clients first. Every conversation is rooted in the values of a family-run Florida insurance agency—helping you choose protection with confidence, whether for your home, auto, business, or special assets.
Why Florida Trusts Us
Choosing a local insurance agency in Sunrise, FL gives you more than just a policy—it means having a partner who understands Florida insurance regulations, unique state risks, and your local community. We know insurance isn’t “one-size-fits-all.” Since 1993, we’ve helped Florida families, homeowners, and businesses protect what matters most with coverage tailored to fit.
Decades of Local Insurance Expertise
We understand Florida’s unique risks, laws, and weather—so your coverage is always a perfect fit.
Friendly, Honest Advice—No Pressure
Every quote, review, and renewal is handled with your best interest in mind.
Fast Responses and Annual Policy Reviews
We’re here when you need us, for claims, updates, and keeping your Florida insurance up to date.
Real Relationships, Not Call Centers
You always work directly with our agency—not an outsourced hotline.
What Clients Say
— Ricky Haidar
"This company is great to work with. They were very thorough and explored all my options. They were upfront and honest and even recommended I check one more option before making a commitment with them. I find that honorable. I highly recommend this company!
"
Button
— Trevor Leigh
"We became very disillusioned with the service provided by a much larger regional insurance broker. Different lines of cover relating to our real estate business were handled by different people who seemed incapable of working as a team so as to provide fully comprehensive cover in accordance with our needs. In this small independent firm we have found resourcefulness and old fashioned service at a discount to the cost of using a much larger firm. Rob has been untiring at securing the needs of a demanding client and we particularly appreciated his assistance on suffering a significant loss. With his support and contact we were delighted to have the claim running to nearly twenty thousand dollars settled within three weeks. Many thanks and all credit to you, Rob
"
Button
Proph Vita
"Mr Bob is very warm and friendly, his Customer Service is top-notch, I definitely recommend their agency, I have been doing business with them for 4years now"
Button
Bob Calpin
"The people at American Insurance Agency went above and beyond to deliver excellent customer service, not to mention at the best price! I would highly recommend using them."
Button
Angela Fonseca
"Such friendly and down to earth people. No slick sales, just honest service. I would strongly recommend them."
Button
Where We Serve
American Insurance Agency is proud to serve clients throughout Florida, including:
“Sunrise and Fort Lauderdale” — Targets specific local searchers and the broader region (Broward County/South Florida)
“Tampa and the Tampa Bay area” — Covers city (Tampa), metro area (St. Pete, Clearwater), and region (West Florida)
“Orlando and Central Florida” — Orlando for city SEO, Central Florida for regional queries and nearby suburbs
“Naples and Fort Myers” — Two key cities on the Southwest coast
“Melbourne, Cocoa Beach, and the Space Coast” — Multiple cities plus the regional identifier (East Central Florida)
“Palm Beach, Miami, and South Florida” — Covers high-volume cities and the full region
No matter where you live or do business in Florida, we’re here to protect you with personal, local expertise.
Ready to connect?
Our Florida insurance team is here to answer your questions, review your coverage, or provide a quick, personalized quote.
